Instagram CEO Adam Mosseri was met with outrage after flat-out telling users the platform would become video-centric, prompting Instagram to walk back some of its changes. The emphasis on Reels raised concerns among long-time Instagram users who have come to know the app as a way to share photos with friends. Like Facebook, Instagram has been pushing heavily on short-form content, with all videos on the platform now becoming Reels. Facebook has even considered making its algorithm more like TikTok, something its parent company, Meta, has already done to Instagram ( much to the Kardashians’ discontent). Even TikTok announced it’s pulling back on live shopping in the US and Europe last month.īut live shopping’s shutdown also demonstrates Facebook’s increasing dedication to its short-form video feature, Reels, which it officially brought to the platform last year.
While live shopping remains wildly popular in China, it just doesn’t seem to have taken off in other parts of the world. Facebook rolled out the feature on a wider scale in 2020, around the same time it introduced a dedicated shopping tab. Facebook Live was also used by the perpetrator of the Christchurch mosque shootings to broadcast the attack on Al Noor Mosque. Under Captions (below Description), select Choose File. It lets influencers host their own live shopping sessions where they can show off and sell a variety of products, whether from their own store or through an affiliate. Facebook Live was used by the perpetrators of the 2017 Chicago torture incident, wherein four black young adults kidnapped and tortured a mentally disabled white male. To upload your caption file, follow these simple steps: Go to your Facebook page, and select the Facebook Live video you want to add captions to. Although live shopping’s going away on Facebook, it will still be available on Instagram.įirst rolled out in 2018 in Thailand, live shopping opens up another revenue stream for creators on Facebook.
This new Facebook Live feature is great news for broadcasters wanting to. “As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” Facebook explains. This follows on from the Live with friends feature that appeared on my app this week. The feature will officially shut down on October 1st, and Facebook says it’s part of the company’s initiative to shift focus to Reels. Facebook is shutting down live shopping, its QVC-like livestream feature that lets creators broadcast and sell products to an audience ( via TechCrunch).
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